Top 5 Fashion Games Performance in South Africa: Q2 2025

In the second quarter of 2025, the top five fashion games in South Africa showcased diverse performance trends across downloads, revenue, and active users. Here's a closer look at each app's journey, with data insights from Sensor Tower.

Hair Tattoo: Barber Shop Game from CASUAL AZUR GAMES saw its weekly downloads peak at around 29.5K by the end of June, following a mid-quarter dip. The game maintained a consistent active user base, closing the quarter with approximately 246K active users, despite experiencing fluctuations in weekly revenue.

The Fashion Show: Makeup, Dress Up by Dress Up Games for Girls had a remarkable increase in weekly downloads towards the end of the quarter, topping 27.8K. Weekly active users mirrored this growth, reaching nearly 99K by the quarter's end. Revenue also varied, peaking at $99 in late May.

Paper Doll Diary: Dress Up DIY from Bravestars Games displayed a steady download increase, culminating in approximately 12.8K downloads in the final week of June. The app's weekly active users rose to about 374K, with consistent revenue figures throughout the quarter.

Fashion Makeover:Salon&DressUp by Happy Go Game experienced a gradual rise in downloads, ending the quarter with around 13.6K. Active users also increased steadily, reaching 22K by the end of June, while revenue showed modest growth.

Finally, Glow Fashion Idol from CrazyLabs LTD exhibited a significant spike in downloads mid-June, with figures reaching 19.6K. Active users surged to 32K towards the end of the quarter, and revenue remained robust, peaking at $1.3K in mid-June.

For more detailed insights on these trends, visit Sensor Tower.